Style & Beauty

Customized Hair Care with Formulate


Taking my hair care to the next level with customized shampoo & conditioner by Formulate.

Customized Shampoo and Conditioner by Formulate | Modish and MainRaise your hand if you head to your local store to grab shampoo & conditioner and end up standing in the aisle baffled by all the choices and unsure which one will actually fulfill YOUR hair care needs.

Both of my hands are raised.

Welcome to Formulate. You literally get customized shampoo & conditioner sent to your door that is formulated based on your hair style and needs. The control is no longer in the mass-produced hair aisle, but rather with you.  So not only are you getting shampoo & conditioner that works with your unique hair characteristics, but you can also feel confident with your formula because it’s preservative free, sulfate free, paraben free and always cruelty free.

Customized Shampoo and Conditioner by Formulate | Modish and Main

You start by filling out the questionnaire so their team of experts can formulate a customized hair care plan that will result in a unique blend of ingredients for both shampoo and conditioner. Let me share a little bit of what I put down for my answers so you can see just how in depth they want to go to give you the best formulation possible. (Psst… there’s a giveaway happening at the end of the blog post to get your own customized formula!)

Color | Brown
Thickness | Fine
Moisture | Balanced
Density | Medium
Length | Shoulder-Length
Scalp Sensitivity | Non-Sensitive

This is where I’m going —
Deep Conditioning
Oil Control

So what their team of experts is going to do with that information is create a formulate that will help give me volume that doesn’t weigh down my fine hair, add a little moisture and strengthen my strands. They did this with ingredients like Yeast Extract, Sugar/Lipid Derived Soap, Keratin and Polyquaternium-37.

Customized Shampoo and Conditioner by Formulate | Modish and Main

Now that I’ve been using my Formulate shampoo & conditioner for a few weeks I’ve noticed that even if I let my hair air dry that it’s very smooth, non-oily and well balanced. I’m super picky about my hair care leaving me with limp, lifeless hair that feels like I need to wash it every day just to give it some life. My formulation handles just the right amount of volume where I can style it for the day and keep refreshing it for 2-3 more days. That’s how I know I’ve got a winning solution!

Now for the fun part. A GIVEAWAY JUST FOR MY READERS!! That’s right, simply click here and select the “Enter My Giveaway” at the top for a chance to win your very own CUSTOMIZED SHAMPOO & CONDITIONER.  That’s it. Just a few clicks and you could be well on your way to the best hair of your life. Who doesn’t want that?

The giveaway runs from now until January 6, 2019.

This post is sponsored by Formulate, but all opinions are 100% my own. Thank you for supporting the brands that help make this blog possible!

Kristin Mansky | Modish and Main Signature


1 comment on “Customized Hair Care with Formulate”

  1. Absolutely in agreement of this blog, have to admit that i have used a lot of personalized hsir care products, like bare Aantomy (, Function of Beauty, Vedix.
    and I am pretty much satisfied with the results. I would recommend everyone to use these personalized products

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